For the curious
Why plant-based?
Eating plant-based isn't a sacrifice; it's a choice. Let us explain what that choice means for your body, your palate and the planet.
For your body
High protein, from plant sources
Plant sources like peas, chickpeas, wheat protein and tofu are an effective way to meet your daily protein needs. We develop our products to preserve high nutritional value.
For the planet
Your choice at the table counts
Producing plant protein generally requires fewer natural resources than animal production. Every plant-based meal helps lighten that load.
For your palate
You don't have to give anything up
Sucuk, sausages, döner, meatballs… Switching to plant-based eating doesn't mean giving up the flavours you love. That's exactly why we exist.
Three things we hear a lot
"Plant-based products don't provide enough protein."
Sources like pea and wheat protein are high in protein. Our Swedish Meatballs, for example, deliver 21.4 g of protein per 100 grams.
"You have to compromise on flavour."
Flavour is our starting point when developing products. A product should stay on the table because it's delicious — not because it's plant-based.
"Plant-based products are processed and full of additives."
The full ingredients list of every product is openly published on its product page. We use no preservatives.
Starting is easy
Try it with one meal
You don't have to change everything at once. Even making one meal a week plant-based makes a difference. Start with a recipe you love, and let the rest follow.